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Are you passionate about learning languages? About helping people connect and communicate across cultures, for travel, friendship, or career advancement? About making an impact to our company and our 25MM+ learners? Come join our NY-based team as a Senior Manager, CRM Revenue Expansion

About the Role:

Babbel is hiring a Senior Manager, CRM Revenue Expansion to join our team in our New York City office.

This role will report to the Director of CRM, Revenue Expansion, and lead our global customer upsell and winback campaign strategy across email, push, and in-app messaging. This role focuses on identifying revenue‑driving moments in the subscriber lifecycle and deploys campaigns that boost repeat purchases and minimize churn. Your work will ensure millions of Babbel’s subscribers continue to feel valued, inspired, and motivated to learn.

To succeed in this role, you’ll bring a data-driven approach, a passion for testing, and an interest in crafting strategies tailored to global markets. You’ll collaborate with cross-functional teams to deliver regionally optimized campaigns that will drive upsell and cross sell opportunities, and increase CLV.

Responsibilities:

Own the CRM growth strategy, set the vision for upsell, cross-sell, and win-back, and make it happen globally.
Build journeys customers love, from first idea to full launch, driving conversions and LTV at every stage.
Run the engine, manage the campaign calendar and turn results into sharp insights that shape what we do next.
Test, learn, repeat, run A/B tests, trust the data, and never stop optimizing.
Partner with creative, product, and international teams so every message lands and feels right everywhere, for everyone.

What You Bring:

At least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus
A test-and-learn mindset: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
A strong understanding of international markets and corresponding customer behaviors
Hands-on experience building and optimizing upsell-focused email, in-app, and push marketing campaigns
Fluency with ESPs like Salesforce, Emarsys, Braze, or Customer.io
Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
Experience with BI platforms like Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
A data-first mindset, you interpret results, spot trends, and make recommendations based on campaign performance
Proficiency with A/B and multivariate testing methodologies
Exceptional written and verbal communication skills with attention to detail and a creative sensibility
Why Babbel:

Join a global company with purpose
Competitive compensation, PTO, benefits
Have an Impact on Babbel's product, company, and learners
Career growth and skill development

This position is located in NYC and requires a minimum of 3 days/week in office.

Salary Information

The annualized full-time salary for this role is $115,000 - $126,000, plus an annual bonus. Salary placement within the above range will vary based on several factors including, but not limited to, experience and skill level.

Babbel is an equal opportunity employer committed to diversity and inclusion. Babbel Inc. uses AI-assisted tools to help review applications and support our recruiting team. All hiring decisions are made by people.

1a:T2105,

About Babbel Labs

Babbel Labs is building the future of language learning. We're an AI-first, independent company within the Babbel group, based in Berlin. Our teams bring AI, R&D and product together to ship experiences that set a new standard for how people learn.

Your Learning Journey in This Role

Babbel is looking for a Senior iOS Engineer to help change the future of language learning within our Learning Experience teams.

This is an Individual Contributor role with team-level scope. You will work closely with product and engineering managers, designers, subject matter experts, and cross-platform engineers to build Babbel's core learning experiences — from the learning path and exercise player to real-time speaking and conversation practice.

You own the experience end to end: it ships as a distributable Swift package consumed by Babbel's main iOS app, and you follow it there — integration points, A/B experiments, rollout. And you'll do this the Labs way: AI coding agents are a first-class part of how we design, build, test, and review.

How You'll Make an Impact

Take part in all product development phases: discovery, prototyping, proposing solutions, implementing, reviewing, testing, and deploying learning experiences.
Own the engineering side of our feature workflow: shape the PRD together with product, then pick it up — write the technical spec, agree Interface Contracts with backend and partner teams, slice the backlog, and build.
Build quick prototypes to de-risk product ideas — the learnings feed the product, even when the code doesn't.
Design and evolve the public API of our Swift package with deliberate versioning and breaking-change discipline — and land it in the main app: integration points, A/B experiments, rollout.
Collaborate closely with product managers, designers, and other cross-functional teams to define and implement features that enhance how learners progress through their learning path, exercises, and speaking practice.
Maintain and proactively improve the technology stack, build system, and the AI-agent conventions (skills, project rules, documentation) the whole team relies on.
Share what you learn: technical documentation for core features, and knowledge actively passed on to colleagues.

Your Skills and Qualifications

5+ years of experience building scalable iOS applications using Swift.
An AI-first mindset — a strong must for us. You have actively embraced AI coding tools in your own work — not just autocomplete, but directing agents through real feature work and critically reviewing what they produce — and you treat prompts, skills, and project conventions as engineering artifacts maintained like code. Deep experience with our specific agent stack isn't required — demonstrated adoption and genuine enthusiasm are.
Strong, up to date Swift — including Swift 6 strict concurrency (actors, Sendable, isolation) and structured concurrency.
Deep SwiftUI experience and a solid grounding in the Apple ecosystem and Human Interface Guidelines; you think in state-driven UI and know where the framework's sharp edges are.
Strong opinions on state management and testable architecture — experience unidirectional-data-flow architecture, and willingness to go deep on ours.
Testing as a first-class habit: deterministic, exhaustive unit tests with controlled dependencies, snapshot tests where the UI is the contract — not coverage theater — and the CI/CD discipline to keep them green.
Experience designing module boundaries, frameworks, or SDKs that other teams consume — ideally as distributable Swift packages — and the API-stability discipline that comes with it.
Experience designing or consuming evolving JSON APIs and collaborating with contract-first backend teams.
An eye for good architectural decisions based on feature requirements, and knowledge of how to balance technical debt against delivery speed.
Comfort with ambiguity and fast iteration: directions evolve as we learn, and prototypes are a tool, not a deliverable.
Clear, concise communication, an open mindset for feedback, and enjoyment in working closely with design and product in a lean environment.
Fluency in written and spoken English.

Nice to Have

Hands-on experience with The Composable Architecture and the Point-Free ecosystem (swift-dependencies, swift-sharing).
Hands-on experience with agentic coding setups (e.g. Claude Code): agent skills, MCP servers, CLAUDE.md-style project conventions.
Experience with Tuist or other project-as-code tooling at scale (modular workspaces, binary caching).
Experience with Swift Testing (the modern successor to XCTest).
Experience with real-time client features — live audio capture, streaming over WebSocket/WebRTC, low-latency interactions.
Comfort navigating a legacy RxSwift/MVVM-C codebase — you'll help integrate our package into Babbel's main iOS app while it migrates to the new stack.
Experience working in language learning, education technology, or consumer subscription products.

Ways of Working

Our stack: Swift 6.2 with strict concurrency, SwiftUI, The Composable Architecture with the Point-Free ecosystem (swift-dependencies, swift-sharing), Swift Testing with exhaustive state assertions, and project-as-code with Tuist (modular workspace, binary caching). We ship our features as a distributable Swift package built with multiple consumers in mind — today, Babbel's main iOS app. We work trunk-based with Conventional Commits driving automated versioning, plan in Linear (discovery → PRD → spec → issues), and build AI-first: coding agents, a curated skill library, and conventions good enough that even non-engineers on the team run and prototype in the app.

Success in this role is measured by the quality and impact of the learning experiences you ship, the health of the codebase and its public API, and the knowledge you share with your team and with iOS engineers across Babbel.

Diversity at Babbel

As part of our ongoing journey towards building a diverse, equitable, and inclusive company, we welcome everyone to apply, especially individuals who are underrepresented in tech. We are a learning company, inside and out, and we encourage you to apply even if you do not fit all the technical requirements — all candidates are assessed based on skills, qualifications, and our business needs. Please state your pronouns in your application, and let us know if you'd like to be addressed by a name other than the one appearing on your official documents. If you have a disability or special need, feel welcome to inform us so we can provide proper assistance in the application process.

1b:T1ed1,

About Babbel Labs

Your Learning Journey in This Role

Babbel Labs is looking for a Senior Principal Engineer to define and drive the long-term technical strategy for AI-powered content systems across the organisation.

This is a Senior Principal-level Individual Contributor role with organisation-wide scope. You will own the technical direction for AI-powered content systems and lead the work across multiple teams, products, and domains.

You will combine strategic leadership with hands-on technical impact through architecture ownership, design reviews, coaching, prototyping, and direct involvement in the most complex challenges.

Working across AI, content, product, and platform engineering, you will define the technical vision, establish shared standards, align teams around key decisions, and ensure that AI-enabled systems are scalable, reliable, secure, and measurable in their impact on both the business and learner outcomes.

How You'll Make an Impact

Define and drive the long-term technical strategy for AI-powered content systems, ensuring alignment with Babbel Labs' business objectives and product vision.
Shape architectural direction across multiple teams and domains, making key decisions on platforms, tooling, AI infrastructure, and build-versus-buy approaches that will influence how AI capabilities are developed and scaled.
Lead the design of robust frameworks for AI evaluation, quality measurement, governance, observability, security, and operational reliability, enabling the responsible adoption of AI across the organisation.
Partner closely with senior leaders across Engineering, Product, Content, and Data to translate strategic priorities into executable technical roadmaps and investment decisions.
Identify organisation-wide technical risks, dependencies, and opportunities early, helping teams navigate ambiguity and make effective long-term decisions.
Establish engineering standards, architectural principles, and operating practices that enable multiple teams to move faster while maintaining quality, security, and reliability.
Mentor and support Principal and Senior Engineers, raising the overall technical capability of the organisation through coaching, design reviews, and technical leadership.
Lead and contribute to the most complex technical initiatives, remaining close enough to the technology to guide critical architectural decisions and unblock challenging technical problems when needed.
Provide hands-on technical leadership to delivery teams by translating strategic requirements into clear technical direction, supporting work decomposition, guiding implementation, and unblocking complex delivery challenges.

Your Skills and Qualifications

Strong foundation in computational linguistics, natural language processing, or applied linguistics, with the ability to contribute meaningfully to linguistic discussions and understand the role of linguistics in content creation pipelines.
Proven success operating at Senior Principal Engineer level, or equivalent scope, within a technology organisation.
Demonstrated ability to influence technical strategy across multiple teams, products, or business domains.
Deep experience designing and operating large-scale distributed systems and platform architectures.
Hands-on experience designing, building, and shipping AI/ML systems into production at scale — not just strategy or oversight, but direct technical contribution to model development, infrastructure, and productionisation under real product constraints.
Strong understanding of AI evaluation, governance, observability, security, privacy, and operational risk management.
Track record of leading organisation-wide technical initiatives from strategy through execution.
Experience partnering with senior leadership to shape technical roadmaps, investment decisions, and long-term technology strategy.
Exceptional communication and stakeholder management skills, with the ability to influence across functions and levels of the organisation.
Ability to balance long-term technical vision with pragmatic execution in fast-moving and ambiguous environments.
Proven experience technically leading groups of engineers through execution, including requirements decomposition, technical prioritisation, implementation guidance, progress oversight, and direct coaching, while remaining an active Individual Contributor.

Nice to Have

Advanced degree or equivalent professional depth in computational linguistics, NLP, or a related linguistic discipline.
Experience building AI-enabled content platforms, educational technology products, or knowledge systems.
Experience with retrieval systems, RAG architectures, vector databases, agentic workflows, and modern AI application patterns.
Experience establishing AI governance frameworks and operating models at scale.
Experience with AWS-based architectures and modern cloud-native platforms.
Experience helping organisations adopt AI capabilities across multiple teams and business functions.
Deep linguistic expertise in content system design and a strong understanding of how to ground AI-driven content creation in sound linguistic and pedagogical principles.
Experience advising senior leadership on emerging technologies, AI strategy, and technical investments, with a strong external perspective on industry developments and best practices.
Public technical leadership through conferences, publications, open-source contributions, or industry engagement.

Ways of Working

This role operates at organisation-wide scope. Success is measured not only by what you build directly, but by the impact you have on the technical direction, execution capability, and long-term effectiveness of multiple teams.

You will work closely with senior engineering leaders, product leadership, content experts, and executive stakeholders to shape how Babbel Labs leverages AI to transform content creation and deliver meaningful business and learner outcomes.

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Role	Company	Location	Season	Posted
Senior Manager, CRM Revenue Expansion	Babbel	NY, United StatesHybrid	—	3 days ago
Senior iOS Engineer – Learning Experience (all genders)	Babbel	BerlinHybrid	—	13 days ago
Senior Principal Engineer – AI Content Systems (all genders)	Babbel	BerlinHybrid	—	1 month ago